Founded by David Eaton in Berkeley, California in 2011, Turn Gymnastics Apparel (TURN) is the world’s only brand built specifically for men’s gymnastics. Since the brand first hit the competition floor during the London 2012 Olympic Games, TURN has grown to become the industry leader for men’s gymnastics apparel. Over the years TURN has been inundated with requests for a women’s line, something which would never happen; TURN is and always will be for men!
To ensure TURN remained true to its word of being only for men, in 2019 the company created a “sister brand”, restructuring its business to become TURN|ERIN Gymnastics Apparel. With the launch of ERIN the company takes the exciting leap in to the world of women’s gymnastics by mirroring the tried and tested business model of global surf brand Quicksilver, Inc. who has the Quicksilver brand for men and the Roxy brand for women. This allows us to talk to and build product specifically for each sector of gymnastics, yet staying true to our roots and giving ERIN the ability to share in TURN's network, knowledge and expertise.
So who is Erin?
Our brand name is a shout out to Germany; the “Fatherland” of modern gymnastics. German educator Friedrich Ludwig Jahn (1778-1852) is hailed by many as the Father of Modern Gymnastics, inventing many of the apparatus we still use to this day. The German word for gymnastics is TURNEN, and why our men’s brand is called TURN. The word for a female gymnast in German is TURNERIN, so taking out TURN, you are left with ERIN!
Fun fact: Our lead designer is also called Erin and is a former NCAA gymnast herself!
Our circle logo is a stylized judges symbol for one of the hardest skills on beam – a triple spin, but check out our video…
In January, 2019, ERIN made it’s competition debut, proudly being worn by Eaton’s Alma Mater and top ranked college team, the University of California, at Berkeley.
Like all things TURN, ERIN was born in the gym; working closely with top club and university gymnasts and coaches to create a debut range that was high in quality and built for functionality. Gymnastics is arguably the toughest sport on the planet, yet female gymnasts continue to be portrayed as glittery little princesses or catwalk models. The toughness and athleticism of women's gymnastics will not be subdued at ERIN!
We created our Pure Gymnastics tagline to encapsulate what ERIN represents. We will not be distracted by making cheerleading uniforms or anything else that would detract from our aim of producing the best performing products for gymnasts.